Move on HIFI (pastoral wind) by senior players to create brand, brand is the tenet of "to redefine the music experience", in the process of growth, all in accordance with the established purpose, insist on "good materials, good technology, we design and all wire into the cable from the island of Taiwan, Taiwan is also one of the world the HI - END cable OEM, with good process experience and sound quality, at the same time, we and Taiwan UGOCC manufacturers to achieve long-term procurement agreement, to ensure the stable source and supply capacity, is Taiwan's largest UGOCC with independent intellectual property rights of single crystal copper with single crystal silver one of suppliers, Market share of more than 36% of global industry, customers in Europe and the United States, a move on through integration of offline customer demand, interacting with customers and get the gap of market demand, and targeted development related conditions of cable or accessories to satisfy the customer, we are committed to building HIFI circles closed-loop, understand the user to create good products, to create greater value.

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In August 2016, the brand was officially established and the brand operation route was planned In July 2017, the first batch of products developed were officially launched for sale Jingdong mall officially went offline in July 2018
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